How Can you Expose your Property Privately?

March 10, 2021
Melody Emrani

Exposure has always been a problem in the commercial real estate industry. You wouldn’t think this would be a problem for a market with a limited number of buyers, but the buyer pool stretches across boundaries. Plus, it’s hard to know who is ready to sell or buy at any given time. The situation is more challenging when:
your asset is located in a secondary or tertiary area,
you have a pocket listing, or the property has unique features/restrictions.

All these factors complicate finding the right CRE buyer.
The good news is that commercial real estate buyers aren’t limited to local, primary, or secondary markets. Many buyers reach across state lines and are willing to buy in different markets. The saying that there’s a buyer for every property is true; you just have to find them.

Again, it boils back to exposure. How do you put your assets in front of the right buyers?

You can pay for boosted advertising on a listing website or use pay per click advertising with a search engine. Even though there are targeting parameters, are you really sure those advertising dollars are sending the ad to an actual ready-to-buy person or CRE agent? What if you have a pocket listing? You can’t publicize that at all!

BuyerVista saves you wasted marketing dollars, time, and effort by exposing ready and willing buyers to sellers. These individuals or their representatives have used our system to input what it is they are looking for. It doesn’t matter if it’s a tertiary market or primary market, the price point, the property type: if they are interested in commercial real estate acquisition, they enter it into our system.

Our sellers receive email notifications or log into the dashboard to see buyers specifically matched to their assets. Then it’s up to the seller to decide if they want to contact that potential buyer and share more information with them.

Not only are you keeping your property private, but sellers control whom they want to contact. You know exactly who would be interested in your property–not some random data points on an advertising dashboard.

Through BuyerVista, you’re enabled to find the right buyer for your property regardless of your circumstances.

Sign up to receive information about commercial real estate activity.


Article Categories